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Direct mail roundup: Will Newton mailer hits mailboxes with emphasis on family and priorities

in The Bay and the 'Burg/Top Headlines by

Another campaign mailer touting Will Newton for City Council District 7 hit mailboxes in St. Pete Friday. The addressed side of the mailer shows a smiling photo of Newton gazing out to the side with a park behind him touting the candidate as “the real deal!”

Under his photo a resume of accomplishments is listed, including his service as district vice president for the local chapter of the Florida Professional Firefighters, 23-year firefighter and EMT veteran, 2011 Professional Firefighter of the Year, former Childs Park Neighborhood Association president, past president of the St. Petersburg Association of Firefighters, a member of Mayor Rick Kriseman’s transition team and a member of the Childs Park Community Change for Youth Development Youth Initiative Council.

A brief bio asks, “How often does a career call for determination, hard work, trust, compassion and the courage to save lives?” It then answers that as a firefighter, “the job demands no less.”

The dialogue continues to tout his community service throughout years as a negotiator, firefighter and community leader.

The other side plays on the community’s sense of family showing several photos of Newton and his own family. Those include a photo of Newton as a teenager with his now deceased mother.

“Mine is a story not too different from most people who come from a large family. You watch someone go to work every day. You witness a strong work ethic and a passion of caring for others. That’s how responsibility came naturally to me,” Newton wrote on the flier referring to his mother.

There are also photos of Newton as a young firefighter and of his large family including brother, Wengay Newton, when the two were young teenagers.

Newton seeks to replace his brother who is term-limited out of office. He faces community activist Lisa Wheeler-Brown for that seat.

The mailer does not mention his opponent. Instead it talks about Newton’s priorities. Those include making public safety the city’s highest priority with support for law enforcement and fire and emergency medical service personnel, attracting new businesses to the city by helping existing businesses grow, improving education for St. Pete’s youth and protecting taxpayers by securing Major League Baseball.

That last component is the biggest ticket issue in this race. The Tampa Bay Times endorsed Newton’s opponent based on her support for a now defunct agreement that would have allowed the Tampa Bay Rays to explore stadium sites outside the city.

Newton’s mailer says he plans to make sure the Tropicana Field site yields the highest possible benefit to St. Pete residents.

Newton faces Wheeler-Brown at the ballot box for a citywide vote on November 3.

Janelle Irwin has been a professional journalist covering local news and politics in the Tampa Bay area since 2003. She also hosts a weekly political talk show on WMNF Community radio. Janelle formerly served as the sole staff reporter for WMNF News and previously covered news for Patch.com and various local neighborhood newsletters. Her work has been featured in the New York Daily News, Free Speech Radio News and Florida Public Radio and she's been interviewed by radio stations across the nation for her coverage of the 2012 Republican National Convention. Janelle is a diehard news junkie who isn't afraid to take on big names in local politics including Tampa Mayor Bob Buckhorn, the dirty business of trash and recycling in St. Pete and the ongoing Pier debacle. Her work as a reporter and radio host has earned her two WMNF awards including News Volunteer of the Year and Public Affairs Volunteer of the Year. Janelle is also the devoted mother to three brilliant and beautiful daughters who are a constant source of inspiration and occasional blogging fodder. To contact, email [email protected].

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