Duke Energy rolls out new logo in Florida

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Duke Energy, the Charlotte-based electric utility that is now the largest in the country, is changing its logo in Florida, North and South Carolina beginning today.

The new name and logo will serve as a sign of the transition the company began when it bought Progress Energy in July last year, according to a company statement. The logo used in Florida will display the Duke Energy name while in the areas of North and South Carolina that previously were served by Progress Energy, the company will use the name Duke Energy Progress. In all areas, the company’s trucks, uniforms and employees will use Duke Energy as the unifying new name.

Ginny Mackin, Duke Energy vice president and chief communications officer, said the transformation will take a “number of months” until the logo is rolled out in all areas. Duke Energy has 28,000 employees and operates in six states, providing services to 7.2 million customers, the company said in a statement.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.