Edwards Group to announce today new “food related tenant” for Sundial

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Bill Edwards’ latest addition to downtown St. Petersburg – the high-profile retail, dining and entertainment development known as SUNDIAL – has now attracted another primary occupant to the 71,000 square foot project.

At 11 a.m. on Thursday, the Edwards Group will unveil its newest “food related tenant” for the remodeled and rebranded BayWalk. The “very special tenant announcement” will be at the SUNDIAL, located at 153 2nd Avenue North.

Whatever business it will be — some speculate it will be associated with a celebrity chef — will join seven confirmed offerings to the soon-to-be-opened high-end Sundial, according to the Tampa Bay Times: Ruth’s Chris Steak House, Sea Salt, Marilyn Monroe Spa, Tracy Negoshian, Diamonds Direct, Chico’s and White House Black Market.

Among the unique features of SUNDIAL include a lagoon developed by Emmy Award-winning production designer Rene Lagler, which uses nearly 288,000 one-inch porcelain tiles. St. Petersburg-based Mark Aeling and MGA Sculpture Studio, a company located in the city’s Warehouse Arts District, created the bronze dolphin statue and the nearly three-story tall operational bowstring sundial, which they say is one of the largest ever built.

“This is an investment in the future of St. Petersburg,” said Edward’s Group chief Bill Edwards.

SUNDIAL will also offer state-of-the-art sound system, divided into four independent zones, to give soothing ambient music.

Diamonds Direct Fine Jewelers, a company operating in St. Petersburg for 30 years, was the first shop to open in SUNDIAL in May. The outlet includes 18-foot-high saltwater fish tanks and submerged jewelry.


Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.