Email Insights: Now the fun begins in CD 13

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Now the fun begins.

Only mere hours have passed since David Jolly’s success in Tuesday’s GOP special primary, and the first of many email money pitches have arrived.

After thanking voters who “chose me to represent them” in the Pinellas County Congressional District 13 special election, Jolly immediately shifts into attack mode  by lumping Alex Sink in with “Nancy Pelosi and the DC liberals” who voted for the Affordable Care Act. Hours into the race and Jolly’s email openly plays his hand, setting the tone of the campaign by mentioning “ObamaCare” not once, but three times.

Sink is “planning on spending almost a half a million dollars” attacking Jolly on the airwaves today. She can’t win on her support for the dreaded “O-word,” so she is “trying to spread lies on TV.”

It is certainly curious to see a Republican, a lobbyist who has spent a fair amount of time in Washington D.C., try to come off as the “financial underdog.”

But there it is, right in plain sight.

Regardless of who will be victorious on March 11, one thing is certain; now that the primary is settled, and the race is on in earnest, money will start rolling in – on both sides.

It is going to be a fascinating 55 days.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.