Email insights: puppies, politics and pulling out all the stops

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Nothing opens wallets faster than puppies; just look at the late night ASPCA commercials. Who can resist helpless kittens and puppies?

Democrats have taken that to heart in its latest email blast. And with the clock ticking for the contribution deadline, they are pulling out all the stops.

“What kind of heartless person returns a rescue dog?” is the subject line.

Hmmm … we can only guess. (Hint: It’s Rick Scott.)

Next come four pictures of some of the cutest dogs— Nylund, Mika, Sadie, and Divo (but seriously, how many dogs aren’t cute?)

Then comes the kicker:

The four dogs will “definitely be tail-waggingly-happy if you donate before the deadline.”


Wait, there is more: the reminder that after Republican Scott’s 2010 election — as well as a “vote to name the dog” contest – “Reagan,” his rescue Yellow Labrador, “promptly disappeared from sight the day after Scott’s inauguration.”

“It took two years and exhaustive reporting by the Tampa Bay Times for Scott to finally admit he ditched the poor thing.”

Politics and fundraising are one thing, and at times can be a dirty business, but abandoning puppies? That’s just low.

November 4 just can’t arrive fast enough.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.