Email Insights: The real battle over medical marijuana has begun

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Florida’s battle over medical marijuana has begun in earnest.

Anyone who assumed Amendment 2 — legalizing medical marijuana for the treatment of a variety of aliments — would pass in November without a major fight was sorely mistaken, says the latest email from United for Care.

The medical marijuana campaigners had anticipated a battle, which has now begun in the form of a new “No on Amendment 2” website and video.

Although United for Care got a “great head start,” Campaign Manager Ben Pollara says there are “a lot of resources and potential big donors” on the other side.

“For decades … People who were trying to alleviate their own suffering – or the suffering of those they were acting as caretakers for – were risking arrest and a criminal record,” Pollara says. And while 21 states and the district of Columbia have evolved their positions on medical marijuana, the fight is on in the Sunshine State.

So even after a prolonged battle to put Amendment 2 on November’s ballot, with the legal fight over the language initiative and the struggle to collect nearly 700,000 valid petition signatures, the real campaign to inform voters is just getting underway.

Pollara wants all supporters to know that it is time to turn up the heat, with both donations and volunteers.

It is simply too late to stop now, especially after United for Care has come so far.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.