Email Insights: the clock ticks on Charlie Crist’s latest deadline

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As the month-end fundraising reporting deadline approaches for Florida candidates, the “urgent, gotta-get-it-in by midnight” emails start hitting inboxes statewide.

For Charlie Crist’s latest blast —called “Down to the Wire”—it reminds supporters that it is also the “first big test” of the campaign.

Keeping with the grassroots populism that is a trademark of Crist’s drive to be Florida’s next governor (again), ordinary “middle-class folks” have been “digging deep” to build the campaign “from the ground up.”

But it is not enough.

To keep up with the “millionaires” bankrolling Gov. Rick Scott’s re-election efforts, Crist needs more people — a lot more people —to chip in. 

Especially when the monthly deadline is only a few hours away.

Crist ends with his oft-repeated promise of never to be beholden to special interests, and his campaign will show the lobbyists there’s “another thing coming.”

And the clock is ticking.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.