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Email insights: Uber celebrates Tampa birthday by feeding the poor

in The Bay and the 'Burg/Top Headlines by

The past year has certainly been a wild ride for Uber, and now it’s time to give something back to Tampa.

The San Francisco-based ridesharing company is celebrating its one-year anniversary in Tampa Bay with an email to supporters promising to share a portion of each ride to Feeding America Tampa Bay.

According to the Uber Blog: “We’ve felt so much Uber love from the Tampa Bay community, so we’re celebrating our birthday by giving back.”

Uber’s goal is to help alleviate hunger in Tampa Bay, with at least 35,000 meals on its local birthday.

Through midnight on April 10, Uber donated $1 per ride, by each rider choosing the birthday option to help feed those in need.

To make a donation, users only need to request a ride by tapping the Birthday option on the Uber app. For each ride, $1 goes to Feeding America Tampa Bay.

Of course, as Uber “feels the love” from loyal followers in Tampa Bay, they are not getting as much from the Hillsborough County Public Transportation Commission. This week, the PTC sued Uber – as well as several driver-partners — arguing the company is not obeying established rules for taxis, limos, and other transportation services.

Rival ridesharing company Lyft, also in Tampa for about a year, is not included in the lawsuit.

Suing a company that feeds the poor? Not quite the best strategy for Hillsborough County, is it?

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.

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