Email Insights: Uber goes to college

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Uber is now going to Florida State University, as the tech innovator begins Tallahassee service, one of 22 college towns across the country launching the on-request towncar service this week.

With its latest growth burst, Uber now provides safe and affordable transportation in over 200 cities worldwide, as well as 55 percent of the US population.

Beginning Thursday, up to 600,000 students will be able to get Uber, all with the push of a button, through Uber’s ridesharing service UberX. Users will enjoy the company’s famed reliability at prices even a college student can afford—much cheaper than a local taxi.

In an email to Uber’s supporters and customers, as a way to celebrate expansion into Tallahassee, new and existing customers will get the first five rides free through September 1.

Uber offers the lowest fares in Tallahassee: Trips from the airport to University Way are around $13; West 10 to The Strip is around $9; and Dick Howser Stadium to Heritage Grove is around $6.

Riders can also split fares with friends, for more affordable rides.

To further appeal to college students, Uber is offering a promotion called #uberXtraCredit. Users share a photo of the view from Uber on either Instagram or Twitter, using the hashtag #UberFSU. A winner chosen from FSU Uber users could get$500 in Uber credits.

And if there is one thing a college student loves – it’s something for free!

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.