Epilogue: Chart details just how negative was the Florida GOP primary

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92% of the ads in Florida during the final week of the campaign were negative. “Of all the spots that ran in Florida for the last week, 68 percent were attacks on Mr. Gingrich, Kantar Media found. Only 9 percent were favorable toward him. Ads assailing Mr. Romney accounted for 23 percent of the political commercials that were broadcast. Yet less than 0.1 percent were pro-Romney , Kantar found. That sliver of a figure was because of one ad the Romney campaign broadcast in Spanish, which featured Mr. Romney’s son praising his father’s leadership abilities.

Via The Morning Score.  Chart via The Monkey Cage.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.