92% of the ads in Florida during the final week of the campaign were negative. “Of all the spots that ran in Florida for the last week, 68 percent were attacks on Mr. Gingrich, Kantar Media found. Only 9 percent were favorable toward him. Ads assailing Mr. Romney accounted for 23 percent of the political commercials that were broadcast. Yet less than 0.1 percent were pro-Romney , Kantar found. That sliver of a figure was because of one ad the Romney campaign broadcast in Spanish, which featured Mr. Romney’s son praising his father’s leadership abilities.
Via The Morning Score. Chart via The Monkey Cage.