Everyone’s a critic: NRCC responds to House Majority Steve Southerland ad

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With only two months until the General Election, every moment counts, especially when nitpicking over campaign ads.

Wasting little time, the National Republican Congressional Committee (NRCC) issued its response to “Here,” an attack ad released Tuesday by House Majority PAC that blasts North Florida U.S. Rep. Steve Southerland.

The 30-second spot called out the Bay County Republican for voting to shut down the federal government in October 2013, as well as supporting cuts to Medicare and veteran’s mental health benefits.

Southerland’s actions in Washington have made things more difficult for families in North Florida, the ad says.

But an email from Katie Prill of the NRCC — subject line “Who is that guy?” – offers a few creative criticisms about the HMP ad, starting with its production values.

“Did you see the House Majority PAC’s latest TV ad in FL-02,” Prill asks. “If you have, you probably have the same question as me – who the heck is this random guy and where did they get that cheap green screen?”

Everyone is a critic.

Next, Prill points out the HMP used an actor — apparently not a resident of Florida’s 2nd Congressional District — to  claim Steve Southerland hurts people “here.”

“Where’s here,” she wonders. “The Democrat ad maker’s production studio? Or at this actor’s casting agency?”

Prill also mentions that the NRCC has released its own ads, which she claims features “real people” from CD 2, those who do not support Democrat Gwen Graham.

“It’s sad that the Democrats can only find paid actors to film their spots,” she continued. “Hopefully, if House Majority PAC continues to use actors in their spots, they can at least lose the cheap green screen.”

The NRCC ads – both using actual CD 2 voters — are available on YouTube here and here.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.