Examining Lego's dominance

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Chana Joffe-Walt examines Lego’s dominance despite their products’ high cost and lack of exclusive patent:

Lego goes to great lengths to make its pieces really, really well, according to David Robertson, who is working on a book about Lego. Inside every Lego brick, there are three numbers, that identify exactly what mold the brick came from, and what position it was in in that mold. That way, if there’s a bad brick somewhere, the company can go back and fix the mold. For decades this is what kept Lego ahead. It’s actually pretty hard to make millions of plastic blocks that all fit together.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.