Facebook seeks exemption from political disclaimer rules

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The issue of how to appropriately disclaim political ads on social media — an issue addressed by the Florida Legislature last year after me bringing the issue to several lawmakers’ attention — is a priority of Facebook, which is seeking an exemption from political disclaimer rules at the federal level, according to this story in Politico.

In a request to theFederal Election Commission made late last month, lawyers for the social networking powerhouse argued that the small ads on Facebook? website should not have to include disclosures because of the limited amounts of room for text….

The company says it has made a conscious decision to keep the ads on its site small and less obtrusive to the user experience, and does not want to take away from that experience or penalize campaign advertisers. ?acebook gives a wide range of candidates and causes a voice where they would otherwise not be able to afford one through more traditional political advertising,?spokesman Andrew Noyes said in a statement to POLITICO. ?e encourage the FEC to consider these benefits and other fundamental differences between some online ad formats and newspaper and TV advertising.?

Facebook? request comes after the FECruled last year that short political ads purchased through Google? AdWords service did not need to include disclosure of who bought them. At the time,Facebook offered its support for Google, using the same argument put forth in the new advisory opinion request.

An FEC spokeswoman said the agency? commissioners could consider the request at a future public meeting.

Read more:http://www.politico.com/news/stories/0511/54687.html#ixzz1Lyz0FWzp

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.