Are your favorite channels red or blue?

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The Golf Channel is actually pulling in more Republican advertising than Fox News — 93 percent vs. 84 percent. The History Channel comes in third with 64 percent.

Democrats favor E! (95 percent), MSNBC (87 percent) and Comedy Central (86 percent).

This according to a fascinating new study by the Republican firm Echelon Insights that breaks down political ad buys on cable channels.

The data is only a glimpse. Unlike networks, cable channels aren’t required to report their political advertising. But Time Warner posted its ad buys in its markets, which include New York and Los Angeles, giving Enchelon a nice chunk of data to analyze.

Democrats are making more ad buys on cable, targeting women and young people on programs such as ABC Family, BET, Bravo and Lifetime. Republicans go for the male voter with buys on the ESPN channels, Discovery and A&E.

The bulk of political advertising is still on the networks but this study shows candidates will go to the far corners of the cable universe to pitch their message.

So, are your channels red or blue?

SyFy? HGTV? The Weather Channel?

Come on, best guess.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.