This according to a fascinating new study by the Republican firm Echelon Insights that breaks down political ad buys on cable channels.
The data is only a glimpse. Unlike networks, cable channels aren’t required to report their political advertising. But Time Warner posted its ad buys in its markets, which include New York and Los Angeles, giving Enchelon a nice chunk of data to analyze.
Democrats are making more ad buys on cable, targeting women and young people on programs such as ABC Family, BET, Bravo and Lifetime. Republicans go for the male voter with buys on the ESPN channels, Discovery and A&E.
The bulk of political advertising is still on the networks but this study shows candidates will go to the far corners of the cable universe to pitch their message.
So, are your channels red or blue?
Come on, best guess.