A new and comprehensive statewide campaign begins today to help keep Florida highways litter-free by educating motorists on ways to reduce roadside cleanup costs.
On hand for the official unveiling of the Roadside Litter Prevention Education campaign were a diverse group of lawmakers, as well as representatives of the Florida Department of Transportation, the Federal Highway Administration, professional and collegiate sports figures, corporate partners and community organization leaders.
The event Friday morning at the Capitol Courtyard in Tallahassee showed the campaign’s new billboard and logo.
The goal of RLPE is to provide the public a better understanding of — and a greater responsibility for — FDOT efforts to maintain a clean, litter-free state highway system.
According to a statement issued by the FDOT, roadside trash is both a safety and health hazard, one that is costing taxpayers more than $10 million a year. RPLE seeks to encourage motorists to have a greater respect for the environment.