The majority of the 30-plus Super Bowl advertisers have been releasing their spots in the days leading up to the game. So it’s unlikely there’ll be lots of action off the football field to make viewers drop their jaws on Sunday.
Advertising fans already can catch a glimpse of ‘Spider-Man’ actor Willem Dafoe in a Mercedes-Benz ad. They can watch a baby Clydesdale grow up in an Anheuser-Busch commercial. They even can spot old people partying in a Taco Bell ad. … This year, 26 of the 35 or so advertisers have released their spots, with more reveals expected, according to YouTube.com.
… Last year, Super Bowl ads released early were watched 600 percent more times – with 9.1 million average views – than ones released after the game, according to YouTube.com, which hosts advertisers’ commercials on its site.
…”[A] few companies are betting that there’s still cachet in making the ‘big reveal.’ The few advertisers that are staying mum this year are hoping they can accomplish what Chrysler did last year [with] its two-minute halftime spot featuring Clint Eastwood … Besides Chrysler, companies that haven’t revealed their spots yet include Mondelez’ Oreo and Research In Motion’s BlackBerry. … Procter & Gamble’s Tide also hasn’t released its ad, but it has given some details. … [T]he company said that the ad will include both teams in the Super Bowl — the San Francisco 49ers and Baltimore Ravens — and discuss stains that might be worth keeping.
… Something to watch for: … Whether Volkswagen changes its Game Day spot that features a Minnesotan man with a Jamaican accent, which faced some criticism in the days leading up to the Super Bowl from some people who deemed it culturally insensitive.