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In first campaign commercial, Charlie Justice goes “positive”

in The Bay and the 'Burg/Top Headlines by

Pinellas County Commissioner Charlie Justice provided a sneak peek at his first commercial on Friday.

The 30-second spot, titled “Born Here,” shows Justice, his wife and daughters on the beach, wading in the water, tossing a disc and walking hand-in-hand on the sand. Shots of Justice at work during a commission meeting are interspersed on top of the beach scenes.

The ad, Justice said, goes against the trend of many other campaigns that are sending “negative” messages by going “positive” instead.

The ad says in part:

“I’m Charlie Justice. I was born here, loved growing up here. I never wanted to leave.”

Justice, who’s the current chairman of the commission, explains, “I love this job for a reason. Actually, two reasons, my two young daughters.

“You see, when they grow up, I hope they feel the same way I do and want to call Pinellas County home, too. That will only happen if we leave Pinellas County better than what was left for us. That’s important work. That’s why I’m asking for your vote.”

Justice, a Democrat, is seeking his second term on the commission. He formerly served in the Florida House of Representatives from 2000-2006 and the state Senate from 2006 to 2010. He was elected to the commission in 2012.

He’s facing a challenge from retired businessman Mike Mikurak, who’s running for the first time. Mikurak, a Republican, has been running a campaign based on the theme that a businessman is needed in the government.

They’re running for the District 3 At-Large seat, which is voted on countywide. The election is Nov. 8.

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