First look at Charlie Crist’s new campaign logo

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Below is a first-look at Charlie Crist’s new campaign logo. Gone is the italic font of Crist’s previous campaign logos, as well as the trademark star above the ‘i’s in his name. 

The Republican-turned-Democrat is widely considered to be preparing a run to challenge incumbent Republican Gov. Rick Scott.

In a video published last Friday at CharlieCrist.com, the governor highlighted his political past, while criticizing the current administration.

“When you allowed me to be a governor, I worked to be the people’s governor every day. You the people were in charge,” Crist says, pictured with a beach in the background. “I’m an optimist, but let’s face it, the past few years have been tough: Government on the fringes, donors and politics above you the people.”

The Tampa Bay Times reported previously that Crist intends to make a major announcement on Monday, November 4.

crist, charlie - logo

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.