First look at new Florida Chamber poll: More Floridians think state is headed in right direction

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Voters are about equally divided on the direction in which Florida is headed, with a slight advantage to wrong direction according to a new poll taken for the Florida Chamber of Commerce.

The poll, taken by Cherry Communications, finds thirty-six (36) percent of likely Florida voters believe the state is headed in the right direction, an increase from a similar poll taken last year which found that 32% of likely voters thought Florida was on the right track.  The new poll also shows thirty-nine (39) percent of likely voters believe the state is headed in the wrong direction as opposed to last year when almost a majority of likely voters — 48% — thought the state was headed the wrong way. 

Governor Scott’s job approval rating continues to remain positive, with 47 percent of the voters approving of the job he’s doing compared to 43 percent who disapprove of his performance in office. 

“We have continued to see an upward trend in the state headed in the right direction,” said Marian Johnson, Senior Vice President of Political Strategy for the Florida Chamber of Commerce.  “The fact that likely voters approve of the job performance of Governor Scott more positively is an indication that they agree with his jobs agenda and that he is moving forward with exactly what he campaigned on.”

Jobs and the economy continue to dominate the concerns of Floridians by 27 percent – down from 43 percent in November 2012. Education (14%) and concerns about health care (12%) round out the top three issues.

The Cherry Communications poll of 600 likely voters, conducted during live telephone interviews from February 24-28, 2013 and compiled on March 1, 2013, has a margin of error of +/- 4.4 percent.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.