Five things I think I think about today's St. Petersburg Times and other media

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Glenn Marson, the editorial page editor for The Ledger, in a Sunday column in that paper, offers one of the most heart-felt, yet damning criticisms of the Times‘ re-branding.

Marson’s bona fides on this issue are more significant than him just being an editor at a rival newspaper (with which Marson acknowledges The Ledger has a “good relationship”).

“I grew up in a St. Pete Times family. My father, Red Marston, was outdoors editor for nearly 20 years, and wrote for the Times for another 25 years after retirement.”

The rebranding effort does not sit well with Marston.

“Any map or satellite photo of West-Central Florida will show the southern portion of Tampa Bay

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.