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“Florida” ad makes Marco Rubio’s closing pitch

in 2017/Top Headlines by

On Sunday, the Marco Rubio for President campaign issued “Florida,” a new “web video highlighting the contrast the Florida papers have drawn between Marco and the con man Donald Trump. With Florida’s March 15 primary getting close,” the campaign release asserts, “more Floridians are rallying around Marco to be the candidate to stop Trump.”

The 1:46 ad has two parts.

The first 46 seconds highlights a series of quotes from editorials, such as one from a paper in Pensacola lamenting Trump’s “glitzy, mainstream media hyped rush toward our state’s primary,” overlaid over sinister, minor chord music and some of the rhetorical lowlights of the Trump oeuvre, including “we have very stupid people in our country” and “the press are liars” and so on.

From there, the ad pivots, to optimistic and aspirational music familiar to fans of GOP political ads in recent decades, with Rubio delivering soaring quotes to match, making his closing argument, asking for people to vote for him, as “we are going to leave for our children what Americans always leave for their children… the single greatest nation in the history of mankind.”

Editorial quotes are overlaid over the Rubio portion of the advert, including endorsements from the Tampa Tribune and the Miami Herald.


A.G. Gancarski has written a weekly column for Jacksonville’s Folio Weekly since 2003. His writings on politics, culture, and sport have appeared in the Washington Times, the Daily Caller, and the American Conservative. His radio and TV appearances include frequent contributions to WJCT-FM (Jacksonville’s Public Radio station); additionally, he has been a guest on Huff Post Live and the Savage Nation radio show. Gancarski can be reached at

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