Florida consumer confidence jumps in December

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Consumer confidence among Floridians rose three points to 69 in December, reflecting a cautious optimism in the economy, according to a recent University of Florida survey. Though the latest figure is only one point below the level set in December 2010, it also marks the highest rank in the past nine months.

The index used by UF researchers in the survey is benchmarked to 1966, which means a value of 100 represents the same level of confidence for that year. The lowest index possible is a 2; the highest is 150.

 

Consumer confidence in December shot up in four of the five indexes used by survey takers, and declined in only one. The index that reveals whether Floridians think their personal finances have improved from a year ago rose one point to 53. Another showed their overall expectations in the soundness of the U.S. economy jumped six points to 59. Confidence in the economy

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.