Florida Democratic Party launches sleek new website

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Florida Democrats may be in the minority, but that doesn’t mean the state party’s website needs to be second-class, right?

The Florida Democratic Party today released a new re-branded website, FloridaDems.org, showcasing Florida Democratic candidates and leadership and what it describes as “the toxic state of the GOP brand.”

“As Republicans struggle to overcome the toxic approval of Tea Partiers like Allen West and Rick Scott, Democrats are poised to capitalize in races up-and-down the ballot in 2012,” reads a press release touting the new website.

The new website includes features for voters to learn about and interact with Florida Democrats — including an interactive district map highlighting featured campaigns, profiles of races and candidates, and tools to engage with Florida’s Democratic Delegation. The site also includes new mechanisms to mobilize and engage grassroots supporters, activists and donors to support the Party’s efforts to elect Democratic candidates at every level in 2012.

The website is being launched in advance of the FDP’s 2012 Jefferson Jackson Dinner this Saturday.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.