The Florida Lottery unveiled a new logo and brand identity, marking what the agency describes as “25 years of achievements, innovation, stewardship and winning.”
Florida Lottery Secretary Cynthia O’Connell revealed the new logo on a sign at the headquarters building in Tallahassee. At the event, she also recognized employees who have worked with the Florida Lottery for 25 years and the positive impact the agency has had on the state, namely the $24 billion transferred to education.
The new brand revealed today “better reflects the excitement of playing and winning, and is part of a broad strategy to keep the Lottery fresh and dynamic as it moves into the future,” according to a release. By providing more chances to win, the Lottery also continues to create greater funding for education in Florida, including the Bright Futures Scholarship program, which has sent more than 600,000 Florida students to college since its inception.
“While products and services abound, it is time to focus on the innovative and fresh spirit of today’s Lottery,” said O’Connell. “We have taken a thoughtful and thorough approach to this new brand in order to develop an identity that is compelling and expresses the energy and excitement that fuels the brand today.”