Florida Retail Federation endorses Ellyn Bogdanoff, Chris Latvala

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Florida’s largest advocacy organization for retailers — the state’s No. 2 industry— announced two key endorsements: former state Sen. Ellyn Bogdanoff in her bid to return to Tallahassee and Chris Latvala in his first campaign for elected office.

The Florida Retail Federation (FRF) announced today that it is endorsing Bogdanoff, a Fort Lauderdale Republican, in the Florida Senate District 34 race. Bogdanoff is seeking a rematch with Democrat Sen. Maria Sachs in the district that includes parts of Broward and Palm Beach County.

FRF is also backing Latvala, a Largo Republican looking to succeed term-limited GOP state Rep. Ed Hooper in northeast Pinellas County.

Endorsements are based on a combination of candidate interviews with the FRF and reviews of positions relevant to Florida retailers. The association based its support on Bogdanoff’s strong record of accomplishment as a legislator for lower taxes and promoting a favorable economic environment, as well as Latvala’s community and professional leadership.

Bogdanoff served in the state Senate in 2010 and the state House of Representatives from 2004 to 2010, becoming House Majority Whip from 2006 to 2008.

“As a legislator, Ellyn Bogdanoff proved herself as a champion of Florida’s job creators time and time again,” said Melissa Joiner Ramba, FRF director of government affairs.“Ellyn is a leader we can trust to work in the Florida Senate to help our retailers create jobs and grow.”

“As a Pinellas native and businessman, Chris Latvala is familiar with the economic needs of his community and is committed to creating new jobs at home,”  Ramba added. “Not only is Chris pro-business, but he is also already acquainted with the constituent interests of his legislative districts.”

Ramba also announced the FRF would release additional legislative endorsements prior to the Aug. 26 primary election.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.