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Florida retailers say dads can expect more, bigger gifts this Father’s Day

in Apolitical/Top Headlines by

This Sunday, dads across the country can expect to score a number of goodies on Father’s Day: ties, tickets, gadgets and more.

As the economy continues to improve, Florida retailers say fathers can expect to receive more – and slightly bigger — gifts than they did last year.

According to the Florida Retail Federation, the state’s leading sales trade association, the annual Father’s Day Spending Survey for 2015 found the average person will spend $115.57 on gifts for dads, up from last year’s $113.80.

“With the summer shopping season here, Father’s Day looks to be a great kick-off for Florida retailers statewide,” said FRF President/CEO Rick McAllister. “And with families expected to spend more money, fathers will have a day to remember.”

Although it might not be the most lucrative holiday for retailers, Father’s Day spending could reach $12.7 billion on gifts such as golf lessons, home improvement tools, coffee mugs and more.

Four in 10 (39.7 percent) of all purchases will be apparel items such as dress shirts or ties, spending up to $1.7 billion. Another 43.3 percent will choose what are known as “experience gifts” — tickets to a ballgame or a special meal with family members – for another $2.6 billion to the total.

The survey, conducted by Prosper Insights & Analytics for the National Retail Federation, says one in five (19.7 percent) shoppers will pick out new gadgets for dad such as a tablet or smartphone, totaling $1.6 billion.

There will also be a lot of kids who just can’t decide what to get dad for Father’s Day.

Four in 10 (39 percent) will cop out and purchase a gift card, letting dad pick his own gift – to the tune of $1.8 billion in spending. Six in 10 (62.2 percent) will thank dad with a greeting card, more than $777 million overall.

Also on the list for dads are home improvement or gardening supplies ($710 million), new tools or appliances ($668 million), personal care items ($684 million), sporting goods or leisure items ($665 million) and books or CDs ($538 million).

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.

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