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Florida’s Democrats need a new theme

in Statewide by
Something that sticks in my craw every single time I visit their website is the theme used by the Florida Democratic Party:

Putting Floridians First Because Security Begins at Home

What an Orwellian jumble of idea-by-committee sloganeering. Thematic horseshit like “…Because Security Begins at Home” must have been a by-product of knee-jerk, post-9/11 thinking entirely irrelevant in the current political and economic environment.

Sure, a website tagline may seem like small potatoes, but maybe it’s not. Maybe it says something about the Florida Democrats Party. Imagine the hundreds of transplants who move to Florida, look to get involved in state and local politics and click on the Florida Democrats website. A clumsy, clunky introduction like the one offered from this site doesn’t exactly inspire confidence.

Then again, considering the current state of Florida’s Democrats, maybe a clumsy, clunky introduction is apropos.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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