For campaigns, Twitter is both an early-warning system and a weapon

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NYTimes’ Ashley Parker: “Romney’s aides say they can get a sense of where a story is headed before it is published simply by reading reporters’ Twitter messages. If reporters have flagged a particular incident on Twitter … Mr. Romney’s aides might pull him aside before a press conference and warn him that the topic is likely to come up. … [Gingrich aide Andrew] Hemingway said he provided Gingrich supporters he considers ‘influencers’ with debate-night instructions, from hashtags to the best times to post.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.