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Former Marco Rubio staffers Terry Sullivan, Alex Conant launch consulting firm

in 2017/Top Headlines by

Three top staffers in Marco Rubio’s presidential campaign are opening up a new consulting firm in response to the Donald Trump phenomenon.

Jim Rutenberg of The New York Times reports that Terry Sullivan, along with former Rubio communications adviser Alex Conant and Rubio lawyer Will Holley launched Firehouse Strategies, based on the idea that Trump has “rewritten the rules of modern communications strategy.” The political communications landscape has changed, they say, and candidates and corporations need to take heed.

“Like water out of a firehose, information flows faster than ever before,” says the Firehouse website. “We know how to tackle fast-paced modern public affairs problems because we have real world experience doing it.”

The firm will utilize the combined experience in building brands, public affairs and political campaigns, and crisis communications at the highest levels.

“The solution is always more content, not less,” Sullivan told the Times.

Phil Ammann is a St. Petersburg-based journalist and blogger. With more than three decades of writing, editing and management experience, Phil produced material for both print and online, in addition to founding HRNewsDaily.com. His broad range includes covering news, local government and culture reviews for Patch.com, technical articles and profiles for BetterRVing Magazine and advice columns for a metaphysical website, among others. Phil has served as a contributor and production manager for SaintPetersBlog since 2013. He lives in St. Pete with his wife, visual artist Margaret Juul and can be reached at phil@floridapolitics.com and on Twitter @PhilAmmann.

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