FSU study shows ethnic minorities visit social networking sites more frequently

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Recent data from the Florida State University Center for Hispanic Marketing Communication concluded that ethnic minorities visit social networking sites more frequently that whites. Their study concluded that English Preferring Latinos were twice as likely to visit Myspace and Facebook regularly compared to whites. One of their conclusions for these statistics comes from the fact that demographically speaking ethnic minorities are younger than whites. This age gap is also part of the reason why there is a gap in social media involvement. In addition to age the researchers argue that culture and market factors also play a major role in promoting social connectivity among these groups. Ethnic minorities according to Florida State University,

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.