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Fundraising and Web 2.0 update for Florida Attorney General Race

in Statewide by
Progress Florida’s Jon Bleyer took the time to compile some very interesting statistics about how the major candidates for statewide office fundraising efforts compare with their Internet and social networking footprints entering 2010. Here are his findings and analysis:

Holly Benson-R:
Fundraising: $219,095 (all 4th quarter) raised; $192,959 COH
Facebook: 846 supporters
Twitter: 130 followers (Tweeter Meter: 1)
YouTube: 1 subscriber, 304 upload views
Campaign website:

Pam Bondi-R:
Fundraising: $198,755 (all 4th quarter) raised; $197,115 COH
Facebook: 295 supporters (879 friends)
Twitter: 64 followers (Tweeter Meter: 1)
YouTube: 0 subscribers, 107 upload views
Campaign website:

Jeff Kottkamp-R:
Fundraising: $358,073 ($182k in 4th quarter) raised; $322,939 COH
Facebook: 1,920 supporters (3,493 friends)
Twitter: 328 followers (Tweeter Meter: 1)
YouTube: 8 subscribers, 2,348 upload views
Campaign website:

Dave Aronberg-D:
Fundraising: $655,750.10 ($254k in 4th Q) raised; $503,183 COH
Facebook: 3,671 supporters
Twitter: 1,163 followers (Tweeter Meter: 3)
YouTube: 8 subscribers, 4,255 upload views
Campaign website:

Dan Gelber-D:
Fundraising: $669,906.50 ($205k in 4th Qr) raised; $403,371 COH
Facebook: 1,971 supporters (2,998 friends)
Twitter: 1,860 followers (Tweeter Meter: 3)
YouTube: 20 subscribers, 10,091 upload views
Campaign website:

Analysis: Lt. Gov. Kottkamp, the early GOP frontrunner, lost ground fundraising to both of his newly declared primary opponents, Benson and Bondi. However, he still has advantages in terms of cash on hand and his web/social networking presence. It will be interesting to see where the momentum flows over the course of the next quarter. Meanwhile, Sen. Gelber and Sen. Aronberg are locked in what has become by far the fiercest battle among the statewide Democratic primaries, with Aronberg pulling slightly ahead in 4th quarter fundraising and cash on hand. Note that both Democratic candidates have solid internet footprints – with Kottkamp losing momentum, the onus will really be on Benson and Bondi to make up for lost time in terms of both fundraising and web networking if either is to emerge from the primary on equal footing against whichever Democrat is nominated.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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