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Fundraising and Web 2.0 update for Florida Governor’s race

in Statewide by
Progress Florida’s Jon Bleyer took the time to compile some very interesting statistics about how the major candidates for statewide office fundraising efforts compare with their internet and social networking footprints entering 2010. Here are his findings and analysis:

Gubernatorial race

Paula Dockery-R:
Fundraising: $191,734 ($191,734 in 4th quarter of 2009) raised; $199,595 cash on hand (includes $100,000 loan)
Facebook: 3,273 supporters (3,522 friends)
Twitter: 512 followers (Tweeter Meter: 2)
YouTube (also here): 2 (0) subscribers, 257 (27) upload views
Campaign website:

Bill McCollum-R:
Fundraising: $3,271,132 ($1.4 million in 4th quarter) raised; $2,705,16 COH
Facebook: 3,111 supporters (4,823 friends)
Twitter: 2,607 followers (Tweeter Meter: 4)
YouTube: 15 subscribers, 1,924 upload views
Campaign website:

Alex Sink-D:
Fundraising: $5,068,807 ($1.05 million in 4th quarter) raised; $4,323,523 COH
Facebook: 8,138 supporters
Twitter: Campaign page: 2,659 followers (Tweeter Meter: 4)
YouTube: 17 subscribers, 9,849 upload views
Campaign website:

Analysis: Sen. Dockery’s challenge to AG McCollum for the GOP nomination has gotten off to a slow start in terms of fundraising. While her opposition to high-speed rail may have curried her populist favor (her Facebook presence rivals that of McCollum already), the party establishment (i.e., major donors) to this point appears to be solidly backing McCollum. Democratic gubernatorial hopeful Sink enters 2010 with over $1.6 million more in her war chest than likely general election opponent McCollum. However, McCollum raised more money than Sink last quarter. Sink has more Facebook fans than any other statewide candidate except Marco Rubio – it will be important for her to turn those fans into donors and volunteers moving forward.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

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