Americans’ distrust in the media hit a new high this year, with 60% saying they have little or no trust in the mass media to report the news fully, accurately, and fairly, according to a brand new survey from Gallup. Distrust is up from the past few years, when Americans were already more negative about the media than they had been in years prior to 2004.
The record distrust in the media, based on a survey conducted Sept. 6-9, 2012, also means that negativity toward the media is at an all-time high for a presidential election year. This reflects the continuation of a pattern in which negativity increases every election year compared with the year prior. The current gap between negative and positive views — 20 percentage points — is by far the highest Gallup has recorded since it began regularly asking the question in the 1990s. Trust in the media was much higher, and more positive than negative, in the years prior to 2004 — as high as 72% when Gallup asked this question three times in the 1970s.