Gauging interest in a Jeff Atwater Senate bid using Twitter

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There’s twin stories that are being pushed through the media lately.  The first is that Connie Mack isn’t gaining traction in his bid to be the GOP nominee, and the second is that Florida state CFO Jeff Atwater is going to jump in the race because of that.  But as previously discussed, Connie Mack isn’t fading in twitter mentions, indicating stronger grass roots support.

The primary indicator we use to measure Twitter support is mentions: how many twitter users tweet (or re-tweet) something that includes the person-in-question’s name, hashtag, or user id.

So how has Twitter reacted since news of Atwater’s possible run surfaced?

A pretty good spike on Monday — when the story broke —  but it started to fall off on Tuesday.  Connie Mack IV gets around 60 mentions a day, so Atwater is in the running on Twitter as long as he can keep the activity up.

And he does seem to be tweeting more frequently:

To run for Senate, though he would need to up his level of Twitter activity quite a bit; at the moment, he’s in the doldrums…

Cross-posted with permission of the Social Seer.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.