Get emergency info on free Florida Storms mobile phone app

in Apolitical/Top Headlines by

Florida residents and visitors have a new resource to help them prepare for destructive storms and other emergencies. The Florida Public Radio Emergency Network (FPREN) on Friday launched Florida Storms, a free mobile weather application that offers a simple way to stay informed of potential weather and other hazards, backed by real-time credible information from the nearest Florida public radio station.

Using a combination of state-of-the art weather tracking and forecasting technology and the expertise of staff meteorologists at WUFT-FM, the University of Florida College of Journalism and Communications public radio station and host to the FPREN StormCenter, Florida Storms helps deftly navigate weather-related emergencies, from preparedness checklists to storm updates to evacuation routes.

“Millions of people visit this state every year, and millions more have moved here since a hurricane last struck our shores 10 years ago,” said Jeff Huffman, Florida Public Radio Meteorologist at UF. “Think about this: Twitter, YouTube, and even the iPhone weren’t around when Wilma made landfall back in 2005. To say there will be a lot of Floridians experiencing a potential disaster for the first time on social media or the smartphone is an understatement. We hope Florida Storms will help them cut through the noise and come to rely on a service that’s been proven for decades to be there in time of need, which is the backbone of public radio.”

FPREN communicates emergency information statewide through a seamless system of free over-the-air FM radio stations. The new mobile app extends the reach of the Florida station network with reliable and immediate accessibility on weather developments.

“The launch of the Florida Storms app is the natural next step into mobile distribution of the critical lifesaving information FPREN provides,” said Randy Wright, executive director of WUFT-FM and the Division of Multimedia Properties at UF’s College of Journalism and Communications. “The features of the app are groundbreaking and it’s very user-friendly.  Combine that with it being available at no charge equals what we believe will be an essential mobile tool for Floridians and visitors to our state.”

The iOS app, now available free in the Apple App Store, was developed in collaboration with mobile engagement provider Mobiquity. An Android version will be ready early this fall.

Among the features of the new app are:

  • Weather map: Clean and fast national radar with 1-hour past loop and future radar up to 48 hours, including current temperatures, wind speeds and lightning data;
  • Radio streaming: Live stream of nearest FPREN partner station, with ability to customize based on desired location;
  • News feed: Multiple feeds of real-time watch and warning information from various sources, with simultaneous advisory text and radar view;
  • Emergency preparedness: Information for a weather disaster, including what to do before, during and after a storm; and
  • Push notifications: Customizable, from the National Weather Service and the National Hurricane Center.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.