Get your sugar on! Here’s the top 10 most-loved Halloween candy

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Halloween would not be the same without candy, and the most popular holiday treat is chocolate—which is about 72 percent of all Halloween candy sold, according to a National Confectioners Association survey reported in USA Today.

Chocolate sales are rising, with more than $12.6 billion sold in the past year, up 3.8 percent from the year before.

Research marketing company Information Resources found Americans spent nearly $3.9 billion last year, buying 3.5 billion chocolate bars, bags and boxes smaller than 3.5 ounces, the most popular size at the grocery checkout lines.

Reese’s and M&M’s are the top two candies, each surpassing $500 million in sales.

According to USA Today, the top ten American Halloween candy:

  1. Reese’s — $509.85 million sales/407.44 million units
  2. M&M’s — $500.82 million sales/438.18 million units
  3. Snickers — $456.91 million sales/412.81 million units
  4. Hershey’s – $326.63 million sales/308.42 million units
  5. Kit Kat — $306.51 million sales/275.88 million units
  6. Twix 4 To Go — $116.13 million sales/74.49 million units
  7. 3 Musketeers — $101.27 million sales/90.79 million units
  8. Hershey’s Cookies ‘N’ Crème — $100.70 million sales/98.92 million units
  9. Milky Way — $93.46 million Sales/90.83 million units
  10. Almond Joy — $82.25 million sales/79.39 million units

Data from IRI, a Chicago-based market research firm, determined the top selling U.S. chocolate brands during the 52 weeks ending September 8.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.