Going negative against Gingrich worked in Florida

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First Read: “We saw that first in Iowa, where Restore Our Future pounded Gingrich with negative TV ads, knocking down the former House speaker from first in the polls there to a fourth-place finish. But when the race moved to South Carolina, Romney and his allies took their foot off the gas, which paved the way for Gingrich’s upset there. And Team Romney has learned that lesson. Yesterday, for example, it held a conference call with Nevada supporters to once again deliver an anti-Gingrich message. It is worth noting that Romney and his campaign have done a superb job pummeling the GOP rivals who have emerged as a threat (first Rick Perry, then Gingrich).”

“How effective was the negative ad campaign? Republicans (not ALL VOTERS) but JUST Florida Republicans gave Gingrich a 40% unfavorable rating. Stunning.”

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.