Perhaps not surprising for an incumbent governor, search engine activity has been more active for Rick Scott than for Charlie Crist over the past year, excepting for July 2013 when the former Republican-turned Independent-turned Democrat announced his candidacy.
Google Trends offers a little more insight, as well, on where in Florida people have searched for information on each candidate.
Crist’s “interest map” lights up heavily along the I-4 corridor, most strongly in his hometown Bay Area, as well as the Melbourne and Daytona area, and in Miami.
Comparably, interest in Scott is by far the hottest in Tallahassee, followed more dimly in the Bay Area, Orlando, Miami and Palm Beach.
So while Google activity regarding Rick Scott is overall higher than that for Crist, perhaps the geography of those interested in Crist offers this challenger a greater advantage overall.