Some interesting Google trends on Rick Scott vs. Charlie Crist

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Perhaps not surprising for an incumbent governor, search engine activity has been more active for Rick Scott than for Charlie Crist over the past year, excepting for July 2013 when the former Republican-turned Independent-turned Democrat announced his candidacy.

Google Trends offers a little more insight, as well, on where in Florida people have searched for information on each candidate.

Crist’s “interest map” lights up heavily along the I-4 corridor, most strongly in his hometown Bay Area, as well as the Melbourne and Daytona area, and in Miami.

Comparably, interest in Scott is by far the hottest in Tallahassee, followed more dimly in the Bay Area, Orlando, Miami and Palm Beach.

So while Google activity regarding Rick Scott is overall higher than that for Crist, perhaps the geography of those interested in Crist offers this challenger a greater advantage overall.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.