Hardly anyone using campaign apps

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To reach registered voters on their mobile phones this year, campaigns stand a better chance by recruiting supporters to talk to their peers on social networks, according to new survey data.

While 88 percent of registered voters own some sort of cell phone, according to a survey released today by the Pew Internet & American Life Project, just five percent have signed up to receive text messages from a campaign or related group, and only eight percent have used an app from a candidate.

Meanwhile, 45 percent of smartphone-wielding voters have used their phone to read comments about the campaign on social networking sites.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.