Have you watched Pam Bondi’s brutal press gaggle?

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Yesterday, Attorney General Pam Bondi repeatedly apologized for her decision to ask that the execution of a convicted killer be delayed because it conflicted with a campaign fundraiser.

Bondi’s remarks were the first time the Republican has publicly answered questions about her request to Gov. Rick Scott that he push back the execution of Marshall Lee Gore by three weeks.

Like many, I only read about Bondi’s apology. She sounded — finally — contrite for committing what has to be the unforced political error of the year.

It wasn’t until I watched the video of the press gaggle that I realized just how brutal the scene was for Bondi.

Keep in mind that before she was elected AG Bondi was a ubiquitous presence on cable television. She is one the most telegenic politicians in the country, not just Florida. She should be able to handle a tough press gaggle. 

Yet, in the klieg lights of Florida’s Capitol Press Corps, Bondi didn’t look like a deer in the headlights, she looked like what happens to the deer after its hit by whatever is shining the headlights.

Twenty-five seconds in to the gaggle, Bondi says she is sorry and then pivots to say, “Next question.” A minute later she answers a question by saying, “I was wrong. I’m sorry.”

Those are the right words, but Bondi’s body language betrays her as she appears to be reading bullet points her ace team of political consultants wrote for her. 

Given the state of Florida’s Democrats, it’s not likely Bondi will face a serious challenge in 2014 when she is up for re-election, although George Sheldon is making noises that he might step and challenge Bondi. Still, it’s doubtful Sheldon will raise the financial resources necessary to unseat Bondi.

But whether its Sheldon or some other Democrat, expect to see a clip from the video below in a negative commercial attacking Bondi. 

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.