Kudos to Jack Nobles, a Republican candidate running in the special election for House District 2, for pulling off the banana-in-the-tailpipe trick.
No, not that banana-in-the-tailpipe trick, but he’s close.
Nobles’ campaign (Ryan Wiggins and Rick Wilson are among those staffing it) offered a press release today in which Nobles ‘apologized’ for overstating his rating from the National Rifle Association.
“Today, it came to my attention that my campaign sent out a piece of mail that claimed I had an A+ rating from the NRA,” the release from Nobles reads. “… I was awarded an A rating by the NRA, which is the highest rating a candidate who is not currently an elected official can receive from the organization.”
You see how Nobles worked that? By apologizing for his “mistake”, Nobles was able to get this blogger (and certainly other reporters to come) to amplify the intended message about Nobles receiving the highest rating a candidate who is not currently an elected official can receive.
In politics, this is referred to as the banana-in-the-tailpipe trick. Actually, not really, I just made that up.
Like Nobles, I’m not above employing some clever marketing.