‘Heal Florida’ announces grassroots campaign to stop cuts to Medicaid

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The Coalition to Heal Healthcare in Florida, Inc., a statewide, bipartisan coalition, today announced a comprehensive grassroots effort dedicated to stopping unprecedented cuts to Florida’s Medicaid program.

As part of the effort, the Coalition has created a website, social media engagement platforms and new television advertising with the coalition’s overarching message: No More Cuts.

Created in conjunction with the website, the commercial “Waiting in Line” debuts today in Tallahassee. The 30-second commercial offers a look at how cuts to Medicaid will mean longer wait times in hospital emergency rooms.

“The Medicaid plan is a safety net for three million of Florida’s low-income families, children, the elderly and disabled,” said Bruce Rueben, president of the Florida Hospital Association. “Because the economic downturn has cost more families their livelihood, this is the time to preserve critical programs and services for our most vulnerable citizens.”

To date, more than 50 organizations have joined the Coalition to Heal Healthcare in Florida, Inc. The Coalition is running TV ads, organizing media events and urging Floridians to send letters and make calls to their members of the Florida Legislature.  Patients and caregivers have visited legislators and testified in opposition to any cuts to Medicaid and more are expected again this week. Coalition members also have sent more than 6,000 letters to legislators opposing cuts to Medicaid.  Additional information about the Coalition is available at: www.healflhealthcare.com.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.