Hmmm, so Dean Cannon won’t be lobbying for the Florida Chamber…

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From the moment former Speaker of the House Dean Cannon hung out his own shingle as a lobbyist, there had been (almost breathless) speculation that the Florida Chamber of Commerce would ink Cannon and Co., to a lobbying contract. 

The Orlando Sentinel‘s Jason Garcia captured this speculation, writing in November:

There is a strong rumor circulating among Tallahassee’s lobbying corps that the big-business lobbying group has hired – or intends to soon hire – Cannon’s new firm, Capitol Insight LLC. 

Asked about the rumor, Florida Chamber President Mark Wilson did nothing to squelch it.

“Although we aren’t announcing anything concrete about our lobbying team right now, the Florida Chamber is a big fan of both Dean Cannon and Larry Cretul,” Wilson said.

Turns out all of that rumoring and speculation was only that. 

Cannon, Cretul and partner Cynthia Lorenzo filed their lobbyist registration forms yesterday and noticeably absent from these documents was any mention of the Florida Chamber of Commerce.

I had long suspected (after Associated Industries announced its reorganization earlier this week, I tweet/asked when the Chamber would finally announce its deal with Cannon) that a new dynamo firm like Capitol Insight would pass on working for the Chamber.

If Cannon, Cretual, Lorenzo and Pepper lobbied for the Chamber, it would present just too many conflicts of interests with other current and prospective clients. Better for them to spread out their bread basket with two dozen good clients and not one conflict-inducing large association.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.