Wine drinking is on the decline.
In France, of all places:
In 1980 more than half of adults were consuming wine on a near-daily basis. Today that figure has fallen to 17%. Meanwhile, the proportion of French people who never drink wine at all has doubled to 38%. In 1965, the amount of wine consumed per head of population was 160 litres a year. In 2010 that had fallen to 57 litres, and will most likely dip to no more than 30 litres in the years ahead.
Climate change is also affecting wine production around the world:
Some whites once renowned for being light and crisp are getting fatter and more floral while medium-bodied reds are morphing into heavyweight bruisers. … Water stress, temperature change, inopportune downpours and frosts are just a few of the variables that have profound effects on the balance of sugar and acidity, the ripeness of tannins, and the palette of aromas. “In Alsace (northeastern France), climate change is already a problem, because it’s changing the aromatic profile, the balance of sugar and acidity. If the consumers accept the changes, it’s not a problem. If they don’t, it is,” said Jean-Marc Touzard, a co-coordinator of ACCAF.