Some new studies call into question just how discerning our palate is:
It turns out most people won’t notice the difference between paté and dog food, so long as the latter is suitably presented with the right sort of garnish. And as for our ability to discriminate wine, even experts may confuse a white wine with a red when it is served at room temperature in a dark glass. And we’ll enjoy soggy old potato chips, it turns out, if our chewing is accompanied (over head phones) by the satisfying sound of crunching. …
Context matters, and so do our attitudes and expectations.
My dad used to say that Chinese food tastes better with chop sticks. And he was right. Not because he was snob, or deluded, but because he appreciated that enjoying the food is wrapped up with a way of thinking about it, handling it, chewing it. We can discriminate dog food and paté, red wine and white, holding hands with someone we love and holding hands with a stranger. But what we are discriminating, when we do this, is not neural events in the mouth or hand, but what we are doing.