Few things written by reporters make me cringe more than when they describe something as “hip.”
Especially when the thing they are describing as “hip” is actually very douche-y.
My favorite Tampa Bay Times writer, Eric Deggans, in a story about local attorney Brad Culpepper and his wife being selected for the upcoming television season of the program “Survivor”, describes writes that Culpepper’s firm is “best known for its hip, edgy advertising for its personal injury practice.”
You mean the commercials where the two lawyers flick business cards over the heads of reporters?
You mean the commercials where the lawyers talk about having a “little swagger”?
Sorry, Eric, but those commercials are not hip. They’re not edgy. No one in the advertising world would describe them as such. And certainly no one in the legal community would say that.
What they would say is what most people on social media say every time they see one of those commercials.
They’re extra douche-y.
