I'm sorry but I don't like @KendrickMeek's 2nd TV spot and here's why…

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Man, I just don’t like doing this…

One of the best guys in the state, Kenneth Quinnell, sends me an e-mail letting me know that Kendrick Meek is up with his second TV ad.  So I take a look and now I have to write about why I don’t think the ad is very good.  I’m sorry Ken.

Actually, the ad is not exactly bad, but imagine you are a busy parent and you catch this ad out of the corner of your eye while you are making dinner for your family.  Or you are at the bar and this spot pops up and you see it, but you can’t hear it very well.

Therein lies my problem with this ad.  The message and the visuals don’t match up. Consider.

Here’s the first significant frame after the disclaimer:

Sub-consciously, I don’t think it’s that bad to be associated with a mansion in Malibu.  In fact, Meek’s ad — visually — is just reinforcing Jeff Greene’s message that he is a successful entrepreneur.

If you have the sound off on this ad or are not listening intently, the shots you see of Greene are mostly good, while the shots of Meek are negative.  Here are two screen shots from this ad FROM Kendrick Meek:


If you didn’t know better, would you think these screen shots are from an ad FOR Kendrick Meek? Of course not.  Saying “I am not part of a fraud case” is the TV ad equivalent of “I no longer beat my wife.”  Look at this shot.  It’s a picture of Kendrick Meek and the word “Ridiculous” on the screen…I am beginning to think that Joe Trippi produced this ad.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including SaintPetersBlog.com, FloridaPolitics.com, ContextFlorida.com, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.