In new memo, Times’ CEO Paul Tash says these aren’t the droids you’re looking for

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Coming on the heels of three reports casting doubt on the financial health of Times Publishing Co., Chief Executive Officer Paul Tash sent a memo to employees on March 1 outlining plans to defer contributions to the Times’ employees’ pension plan.

The tone of the memo is one of misdirection, with Tash channeling his inner Obi-Wan Kenobi by essentially saying these aren’t the droids you’re looking for.

“You are welcome to pore over the official version of this application,” Tash writes, “but as a member of this plan, I will find more interesting uses for my time.”

Isn’t it ironic to read a journalist passive-aggressively attempting to have other journalists not waste their time reading an official document impacting their personal finances? Imagine if the subject of a Times investigation replied to a reporter’s inquiry with “You’re welcome to pore over Document X, but certainly you can find more interesting uses for your time.”

Or as the source of the memo wrote to media critic Jim Romenesko, “Interesting that a day after you have the Tampa Trib piece on the Tampa Bay Times’ interesting financial picture, the Times sends out a letter saying it plans to underfund the pension account, but [says] ‘trust us, we’re fine.’” 

Again, these aren’t the droids you are looking for.

times memo


Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.