Introducing my first infographic: Rick Scott? First Legislative Session

in Uncategorized by

Vision is our most dominant sense. It takes up 50% of our brain? resources. And despite the visual nature of text, pictures are actually a superior and more efficient delivery mechanism for information. In neurology, this is called the ?ictorial superiority effect.?If I present information to you orally, you?l probably only remember about 10% 72 hours after exposure, but if I add a picture, recall soars to 65%. So we are hard-wired to find visualization more compelling. – Alex Lundy in the Power of Data Visualization.

In an effort to make the discussion about Florida politics more, um, compelling, Extensive Enterprises Media, the holding firm of, is embarking on an effort to create infographics to better convey what exactly is going on in the Sunshine State. The infographic below is our first effort. Our plan is to design a new infographic every three weeks to first be published on So take a look at this first one and let us know what you think. Your feedback is sincerely welcomed.

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.