Life and politics from the Sunshine State's best city

Isn’t this ridiculous?

in Peter by

A close friend went into the clink last week. He had already agreed to a plea bargain and so he turned himself into the court on Tuesday. His case was over. Yet the next day, more than 50 pieces of direct mail arrived in his mailbox. All hand-stamped with first-class postage. Factoring in creative costs and research time, I figure it costs about a buck a piece for this advertising. Multiply that out by the number of people arrested or incarcerated each year and we are talking about millions of dollars. I can’t believe that many people are going to decide on which law firm to represent them based on a piece of paper and with so many brochures coming at the same time, the mailers are about as effective as the political pieces that arrive right before an election. Wouldn’t that money be better spent on discounted or pro-bono legal work?

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including,,, and Sunburn, the morning read of what’s hot in Florida politics. SaintPetersBlog has for three years running been ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.

Latest from Peter

Go to Top